Privacy policy
Comfy Elegance customer privacy policy
Registered name:
Comfy Elegance LTD
We are the controller of your personal data. For more information on controllers and their responsibilities please see our guidance on data protection principles, definitions, and key terms.
This privacy notice tells you what to expect us to do with your personal information.
· What information we collect, use, and why
· Lawful bases and data protection rights
· Where we get personal information from
· How long we keep information
· Who we share information with
· Sharing information outside the UK
Contact details:
What information we collect, use, and why
We collect or use the following information to provide services and goods, including delivery:
· Names and contact details
· Addresses
· Date of birth
· Purchase or account history
· Payment details (including card or bank information for transfers and direct debits)
· Account information
· Information relating to loyalty programmes
· Website user information (including user journeys and cookie tracking)
· Information relating to compliments or complaints
We collect or use the following information for the operation of customer accounts and guarantees:
· Names and contact details
· Addresses
· Payment details (including card or bank information for transfers and direct debits)
· Purchase history
· Account information, including registration details
· Information used for security purposes
· Marketing preferences
We collect or use the following information for service updates or marketing purposes:
· Names and contact details
· Marketing preferences
· Location data
· Purchase or viewing history
· Website and app user journey information
We collect or use the following information to comply with legal requirements:
· Name
· Contact information
· Financial transaction information
· Any other personal information required to comply with legal obligations
We collect or use the following personal information for dealing with queries, complaints or claims:
· Names and contact details
· Payment details
· Account information
· Purchase or service history
· Customer or client accounts and records
· Financial transaction information
· Correspondence
Lawful bases and data protection rights
Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.
Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:
· Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
· Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
· Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
· Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
· Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.
· Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
· Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.
If you make a request, we must respond to you without undue delay and in any event within one month.
To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.
Our lawful bases for the collection and use of your data
Our lawful bases for collecting or using personal information to provide services and goods are:
· Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
· Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
· Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
· Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
· We process personal information to improve our products and services, prevent fraud and abuse, ensure platform security, and provide personalized shopping experiences. This processing is necessary for our legitimate business interests, which do not override the rights and freedoms of our customers.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for the operation of customer accounts and guarantees are:
· Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
· Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
· Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
· Public task – we have to collect or use your information to carry out a task laid down in law, which the law intends to be performed by an organisation such as ours. All of your data protection rights may apply, except the right to erasure and the right to portability.
Our lawful bases for collecting or using personal information for service updates or marketing purposes are:
· Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.
· Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
· We use personal information to provide relevant service updates, product recommendations, and promotional offers that may benefit our customers. This helps us maintain engagement and ensure customers are informed about new collections or improvements. This processing is based on our legitimate interest to grow our business and improve customer relationships without overriding individuals’ rights and freedoms.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Our lawful bases for collecting or using personal information for legal requirements are:
· Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:
· Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.
· Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.
· Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:
· We process personal information to handle customer queries, complaints, and claims effectively. This enables us to investigate issues, provide resolutions, and improve the overall quality of our services. Processing this information is in our legitimate interest to maintain customer satisfaction, protect our business from disputes, and ensure accountability. These interests do not override the rights and freedoms of our customers.
For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.
Where we get personal information from
· Directly from you
· Publicly available sources
· Suppliers and service providers
How long we keep information
We keep personal information only for as long as necessary to fulfil the purposes we collected it for, including to meet any legal, accounting, or reporting requirements.
· Order and payment records: kept for 6 years to comply with HMRC and tax obligations.
· Customer account information: kept while the account remains active or until the customer requests deletion.
· Marketing and newsletter data: kept until the customer withdraws consent or unsubscribes.
· Customer service queries and complaints: retained for up to 2 years after resolution.
When data is no longer required, it is securely deleted or anonymised.
Where your data is stored
Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services.
Your data is stored through Shopify’s data storage and databases. Shopify stores your data on secure servers located in Canada, the United States, and other jurisdictions, following GDPR-compliant safeguards.
For more details, you can review Shopify’s Privacy Policy at https://www.shopify.com/legal/privacy.
Who we share information with
Data processors:
Shopify Inc. – e-commerce & analytics provider (Canada\/USA); Stripe & PayPal – payment processors (EU\/UK); Zoho Mail – communication service (EU); Meta Platforms Inc. – marketing & analytics (Ireland\/USA); Google LLC – analytics & tracking (USA)
This data processor does the following activities for us: They collect and process usage and performance data to help us understand how visitors interact with our website, measure marketing effectiveness, and improve user experience.
Others we share personal information with:
· Professional or legal advisors
· Relevant regulatory authorities
· Organisations we’re legally obliged to share personal information with
· Suppliers and service providers
· Other relevant third parties:
· We share limited personal information with third parties that help us operate our business, such as delivery couriers, fulfillment partners, and marketing agencies., These third parties receive only the data necessary to perform their specific
services on our behalf and are required to handle all information securely and
in compliance with data protection law.
Sharing information outside the UK
Where necessary, we will transfer personal information outside of the UK. When doing so, we comply with the UK GDPR, making sure appropriate safeguards are in place.
For further information or to obtain a copy of the appropriate safeguard for any of the transfers below, please contact us using the contact information provided above.
Organisation name: Shopify Inc.
Category of recipient: E-commerce platform and data hosting provider
Country the personal information is sent to: Canada and United States
How the transfer complies with UK data protection law: The country or sector has been assessed as providing adequate protection to data subjects (also known as Adequacy Regulations or UK data bridge)
Where necessary, our data processors may share personal information outside of the UK. When doing so, they comply with the UK GDPR, making sure appropriate safeguards are in place.
For further information or to obtain a copy of the appropriate safeguard for any of the transfers below, please contact us using the contact information provided above.
Organisation name: Shopify Inc
Category of recipient: E-commerce and hosting provider
Country the personal information is sent to: Canada and United States
How the transfer complies with UK data protection law: The country or sector has been assessed as providing adequate protection to data subjects (also known as Adequacy Regulations or UK data bridge)
If you have any concerns about our use of your personal data, you can make a complaint to us using the contact details at the top of this privacy notice.
If you remain unhappy with how we’ve used your data after raising a complaint with us, you can also complain to the ICO.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
Website: https://www.ico.org.uk/make-a-complaint
Last updated
02/11/2025
| *For visitors from the United States, please refer to our Data Sharing Opt-Out page.